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The Safest and Healthiest Way for Sleek, Smooth, and Healthy Hair!

About Pure Brazilian

Around 2008, Brazilian Keratin treatments took the beauty industry by storm. The trend started in Los Angeles and Miami and quickly spread like wildfire around the country. Now almost every salon in the country offers a Brazilian treatment to their clients. After successfully distributing a handful of brands to the top salons from Los Angeles to New York and everywhere in between, our clients longed for a “perfect brand”. From product quality, salon safety, profit margins, packaging and marketing – we have filled the niche in the industry with Pure Brazilian.


After 2 years of research and development, Pure Brazilian is arguably the best heat activated hair smoothing system available on the market. Pure Brazilian offers a choice of 2 different Solutions- Pure Brazilian Original Reconstructor and the Pure Brazilian CLEAR. The hair can be washed the same day as Pure Brazilian requires “no down time”. Both last up to 3 months as hair reverts back to its natural texture. No line of demarcation or damage!

Professional Smoothing Treatment

Anti- Residue Shampoo Step 1

This step prepares the surface of the hair’s cuticle for the Pure Brazilian treatment. It removes all dirt, oil and product while opening the cuticle for the Solution to effectively deposit into the hair shaft. This step may be repeated until the cuticle is wide open. The hair will have a “rough”, bird’s nest feeling after this step is complete.

Original Reconstructor Solution Step 2

This is the “secret potion” that transforms hair to be silky, soft, frizz-free and dry faster than you ever thought possible! The Solution contains ingredients such as Keratin, Amino Acids, Nutrients, Acai and Vitamins to make your hair look and feel wonderful.

Clear Reconstructor Solution Step2

This salon proven, plant derived formula combines essential hair nutrients, fortifying amino acids, Brazilian keratin along with glyoxylic acid to achieve smooth, frizz-free hair without the use of any harsh chemicals.The perfect alternative to those who are looking for a softer, more voluminous effect than our Original Solution.

Deep Conditioning Masque Step 3

This is the best masque you will ever use! It’s creamy, buttery and loaded with moisture and nutrients. It balances the pH at the end of the treatment while fortifying the cuticle using essential nutrients, such as Keratin and Acai. After using the Pure Brazilian Deep Conditioning Masque—Frizz doesn’t stand a chance! (available for Home Care Retail, 8oz size)

Pure Brazilian Express Blowout 6.78oz

Pure Brazilian Express Blowout Spray is a fast, easy-to-use smoothing and strengthening complex formulated with the same exclusive Keratin, Acai and Cocoa Seed Butter base Original Reconstructor, yet takes half the amount of time to apply. Leaves hair shinier, healthier & frizz-free for4-6 washes.

Home Care Products

Deep Conditioning Masque (Step 3) 8oz

Super rich and buttery treatment to use on a weekly basis at home.
Pure Brazilian DEEP CONDITIONING MASQUE is like a drink of vitamins and nutrients for your hair. The MASQUE fortifies the cuticle using essential nutrients, such as Keratin and Cocoa Seed Butter, leaving the hair feeling like satin!

Anti- Frizz Shampoo 13.5oz

A sodium-chloride free shampoo that is gentle on your hair and scalp for daily use.
Formulated with keratin, vital nutrients and Cocoa Seed Butter that help protect and prolong your Pure Brazilian treatment leaving your hair shiny, frizz-free and healthy.

Anti- Frizz Conditioner 13.5oz

Rich moisturizing conditioner with vital nutrients, along with keratin and bamboo helps create luxurious softness and shine. Use daily to help strengthen and fortify the cuticle, while protecting hair color.

Anti- Frizz Serum 13.5oz

Is designed to be used before blow-drying and styling. This specially designed serum coats the hair with nutrients and keratin to protect it from heat and other environmental factors. This product is lightweight and leaves the hair bouncy and shiny rather than feeling weighed down and dull. Pure Brazilian DAILY ANTI-FRIZZ SERUM contains rich amino acids that strengthen the hair preventing split ends.

"Miracle" Leave In Conditioner 6.78oz

An ultra reparative Keratin infused conditioner that re-constructs dry damaged hair by restoring keratin proteins, the building blocks of hair, that have been depleted by chronological aging or styling, chemical and environmental damage.
Formulated with a fortifying ingredient complex featuring Bulgarian Rose Water, Bombyx Silk, Quartz and crushed Pink Sea Pearls that pampers the hair with opulent hydration, smoothness and shine.

SHINE ULTRA LIGHT NOURISHING OIL

Ultra-Light Nourishing Oil features a proprietary blend of exotic oils, including Camellia Oil from Japan and Abyssinian Oil from Africa, along with seaweed and Vitamin E.

The results are an extreme shine that instantly de-frizzes and infuses the hair with both color and thermal protection leaving it silky smooth while returning hair to its healthiest condition ever. Never greasy or staining, this clear miracle-in-a-bottle takes shine and smoothness to the max without the use of sulfates, salt or gluten.

This product does not contain alcohol.

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